General / Overview
How it Works
For Clients
Invoicing
For Agents
Frequently Asked
Questions
General / Overview
LÜK is the easiest way to book agency-represented talent. LÜK allows you to see a diverse range of talent from 150+ agencies in one package, with only one point of contact. How does it work? You’re assigned a personal booking specialist (a real person) that works with you from start to finish and handles castings, availability checks, digital/polaroid requests, and streamlines your billing so you don’t have to.
Who is LÜK for?
LÜK is a time saver for anyone who books models at fashion brands, beauty brands, creative agencies, and production companies. LÜK is used by content producers, art directors, and creative directors from brands like Saks Fifth Avenue, Estée Lauder, and Lululemon.
Why should I use LÜK?
On average, LÜK saves clients 15 hours per shoot! Some clients say LÜK saves them 'days worth of work'. LÜK combines the human touch of a personal booking specialist with the speed of technology to create the ultimate booking experience.
Do you have models in my location?
LÜK works with top modeling agencies in every major city across the US, with major hubs in Los Angeles, New York, Chicago, San Francisco, Miami, Portland, and Dallas.
How much does it cost?
Our services vary according to the type of client, whether production company, brand, or casting agency. Book a demo with us today to see which pricing structure works best for your needs.
What's the difference between LÜK and a casting agency?
The difference between LÜK and a casting agency is that we don’t make selects for you. LÜK simply provides you with every talent option from major talent agencies in one package. You have complete creative control of your selects, and we’re here to help every step of the way.
Are you a modeling agency?
We are not a modeling agency and do not represent any talent, but we work directly with 150+ agencies to provide you with diverse, professional talent.
What agencies are in the LÜK Network?
LÜK works with over 150 talent agencies (from the biggest agencies to the smaller boutique agencies) to give you access to the most diverse range of talent, anywhere. Leave no stone unturned! 🕵️♀️
I already have relationships with certain agencies, can I still use LÜK?
Yes! Your LÜK specialist will reach out to your favorite agents for you on your behalf. Then, we’ll reach out to the remaining agencies in our network to provide you with one complete package of talent from every agency.
Do you have diverse talent?
More agencies means more diversity. 🤗 We have over 15,000 agency represented talent in our network, which gives you access to to all different ethnicities, sizes, ages, and everything in between.
How it Works
How do I get started?
- Schedule your onboarding session with LÜK’s customer success team. Schedule here!
- LÜK gathers the details of your shoot, educates you on how to use our in-package tools, and introduces you to your personal LÜK booking specialist.
- Your booking specialist will deliver a package of curated talent from every agency and you can start making your selects.
What is a LÜK Booking Specialist?
An industry professional who has a deep understanding of booking talent that assists you with every step of your booking:
✅ Combines talent from every agency into one package
✅ Sets up castings (digital or in person)
✅ Checks talent availabilities
✅ Collects digitals/self-tapes from your favorites
✅ Unifies billing into one invoice
Do I communicate with the models, the agents, or LÜK?
At LÜK, you only have to communicate with your personal booking specialist for anything that you need for your shoot. Your specialist will handle all communications with agencies and models.
What is a LÜK Multi-Agency Package™?
A model package with options from every agency, all in one. LÜK’s Multi-Agency Package™ separates talent into categories and allows you to navigate multiple talent types in one package (i.e. Asian Female, Athletic Male, Plus Size, Young Girl 9-12 years old, etc.). Learn more about LÜK's Multi-Agency Package™ here.
Will I see every single model from every single agency in my package?
Nope, that would be too many models! Talent agents submit handpicked models based on your specs, rates, and usage.
What if I need to hold a casting?
No problem, we make it really easy. Your personal LÜK booking specialist handles all the details, and can set up digital or in-person castings.
What's LÜK Studio?
LÜK Studio is our 4,000 square foot photo studio located in downtown Los Angeles. It’s available to rent for shoots and is complementary to host castings when booking with LÜK.
I found the perfect models! How do I confirm them?
😎Just let your LÜK booking specialist know and they will confirm them for you.
What is the minimum rate?
We only work with agency-represented talent to ensure that you only receive the highest quality talent. Our minimum rates vary according to talent type, usage, and location. Get in touch to learn more.
What if I have specific agencies I like to work with?
Great! We adapt to how you prefer to work. Your personal LÜK booking specialist will reach out to those agencies on your behalf. In addition, LÜK can contact the other 150+ agencies in our network to provide a more diverse range of talent in one package.
What if I want to book the same model I've booked previously?
That’s great that you loved your model! LÜK can take care of re-booking and billing for you.
For Clients
Do you have a referral program?
Refer a company to LÜK and get paid $500 upon their first booking.
What's the cancellation policy?
With confirmed bookings, any cancellation within:
48 hours of the shoot: Half fee.
24 hours of the shoot: Full fee.
Any travel expenses (e.g., hotel, flights, gas, rental car, etc.) are to be reimbursed by the client if the booking is canceled any time after the confirmation of booking.
Force Majeure Cancellations:
Cancellations made within 48 hours of the shoot: Half fee.
Service Days to be performed on the next mutually convenient date at the full fee.
Any service days not rescheduled will be charged at the full fee.
Invoicing
How does payment work?
We offer flexible payment terms and adapt to your billing preferences. One of the benefits of booking with LÜK is that you only receive one invoice, even if you booked models from many different agencies.
Didn’t receive your invoice? Let us know.
Didn’t receive your invoice? Let us know.
Does LÜK protect against the AB5 labor law in California?
In order to protect our California clients from the AB5 labor law, LÜK pays talent out within the next pay period to stay in compliance with the law. LÜK’s goal is to protect our clients from any potential lawsuits resulting from labor disputes.
Learn more about AB-5 here
Learn more about AB-5 here
What is LÜK?
LÜK helps models get paid quickly and increases your chances of being booked by clients that may not work with your agency directly.
Do I need to register with LÜK or do you work directly with my agent?
LÜK works directly with your agent to get you ‘Booked by LÜK.’ You do not need to update a profile on LÜK. LÜK does not represent any talent.
What does it mean to be 'Booked by LÜK'?
Getting ‘Booked by LÜK’ means that we worked directly with your agent to get you booked for a job!
What is LÜK Pay?
LÜK Pay is our payment platform that offers payments in as little as 24 hours - no more waiting to get paid! Ask your agent about signing up your agency for LÜK Pay by emailing [email protected].
For Agents
Why should I use LÜK?
LÜK brings you new job leads and gets you paid out immediately. Over 250 agencies already use LÜK.
How do I get LÜK to start sending me breakdowns?
If you’re not in our network, send over an email to [email protected]. We’ll add you to our agency list and start sending you breakdowns for any jobs that match the talent you represent.
What is LÜK Pay?
LÜK Pay is the fastest way to get paid on all of your jobs (even if those jobs don’t originate with LÜK). To learn more, click here.
LÜK policy
By using LÜK, you agree to not go outside of LÜK’s platform to book a job that LÜK originally introduced to you. We value our agency relationships.
Still have questions? Please email us anytime: [email protected].
SAVE
15+
HOURS
15+
HOURS
Save 15+ hours producing your next photoshoot
